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A big mistake that a lot of people make when they look to sell on Amazon for the  first time if they think that they can  sell anything on there, but the fact is  this simply isn’t true. On Amazon there are some categories that are open to anybody and in fact these are some of  the biggest categories this includes  home and garden electronics and  computers and sports and outdoors (this does not apply to shopify stores).

You can make a lot of money with these unrestricted categories and in fact I do recommend that beginners start out with  these categories. 

However, some of the biggest categories require approval to sell them: these include health of beauty, clothing  and grocery items. In the selling world  we refer to getting approval to sell in  these categories as having the  categories be “ungated”, because an effect  Amazon and Gates those categories so  that you can sell those items through  your Amazon account. There are four main reasons why these categories have been  gated by Amazon. 

One of them is that they want to keep your site looking  professional and clean, this is one of  the major reasons that clothing has been  restricted. Second reason is  trying to minimize  counterfeit items on their website, this  is why watches have been restricted. Thirdly, they have health and safety concerns and  this is why grocery items have been  restricted. And finally, they have strict  quality control to ensure that the  customer gets high-quality legitimate  products and this is a very big reason  why collectibles have been restricted  and have very strict requirements  if you want to sell in them. 

Each restricted category has their own  approval process, but some of them are  very similar to each other. For each category that you’re going to want to  sell in, you’re going to need to submit  an application. In this article, I’m going  to tell you which categories are  restricted and what you need to do to  become ungated in them.

The following categories have a very  similar application process: clothing and accessories, shoes handbags and  sunglasses, travel bags & travel  accessories, jewellery, sexual wellness, watches. 

Firstly, to sell these  categories, you’re going to need a  professional seller account. This costs  $39.99 a month and has a one month free  trial to start. 

Secondly, you need to read  over what is it isn’t allowed to be sold  within these individual categories, for  example if you want to sell watches, you cannot sell second-hand watches, you will  also need to read over their listing  policies, so that when you get engated in  this category, you make sure that you  list items according to the  specifications and your account needs to  meet seller seller performance  targets if you aren’t a new seller. 

This  means you need less than 1% order defect  rate; a pre fulfillment cancel rate of  less than 2.5 percent and less than 4%  late shipment rate. 

Next you’re going to need to fill out a form which is going  to ask you different questions about the  items that you’re selling. This is to  ensure that you’re not selling items  that are restricted within that category, such as planning to sell second hand  watches and that form they’ll often ask  you additional details about your  business, such as the different  quantities that you are planning to sell  and also what type of brands that you’re  looking to sell. In that form they usually ask you different questions  about your business, such as how many  units that you want to sell and the  types of brands that you’re looking to  sell as well and.

Here is an important  tip: If they ask you how many units that  you want to sell, the minimum amount that  you can put down is one to five  do not put down one to five if you do  this your rejection rate is going to go way up (typically only the top shopify stores can get away with it)

Next, you need to agree to the  image requirements and these are very  important and I’ll go over them in a  minute. An important note about selling  jewelry is that if you’re looking to  sell fine jewelry, you’re going to need  to submit a separate application and  it’s going to have a four hundred and  ninety nine dollar non-refundable fee, so do not do this flippantly. 

Second, for  sexual wellness they’re going to make  you upload your images rather than just  agree to their image requirements –  the  very obvious reasons they’re very  careful about the types of images for  these products on their side.

On to  the extremely important image  requirements that  you need to agree to: Amazon have very  strict requirements when it comes to  your main image, when you upload images  for your products you must upload an  image that is going to act as your main  image and it needs to meet these  specifications. 

This is because your main  image is going to be a thumbnail image  and it’s going to be the first image  that your customers see your, other  images do not have to meet these  requirements and this is very important  for Amazon, because it helps them  maintain the clean professional look of  their website and to be honest with you  it definitely does improve the customer  experience. 

It is extremely important in  that you know what these requirements  are and they are :

  1. It must accurately  represent the product and it must only  show the product, it has to have minimal  to no cropping, so if you’re selling a  t-shirt –  only show the t-shirt on the image – do not show it on a mannequin and  don’t include any accessories that are  not included, because this might confuse  the customer as to what they’re going to  get. You are also not allowed to show an  illustration of the product, it must be  the product. 
  2. It must be on a pure white background. 
  3. No watermarks or ticks are allowed.
  4. It must fill 85% or more of the image. 
  5. The image needs to be at least 1000 pixels high or 1000 pixels wide, the other side can be 500  pixels. So the minimum requirement would be that you have an image that is, say, a thousand pixels wide and 500 pixels high or a thousand pixels high, but 500 pixels  wide. This is so that the customer can use the zoom function which has been proven to increase sales.
  6. The image must be either a jpg a tiff or gif. They actually preferred jpg, so I would suggest you send them that – do not send a PNG photo. 
  7. The photo needs to be in focus.
  8. If the product is propped up with something, like a model, then the product should be very clearly visible, so if you’re using a model they should be standing up.
  9. Nudity is not allowed. 

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